Persona 01
The Lion
Visionary leader
« Leads the way. »
Launching June 2026
The European
behavioural
agricultural barometer
The first European platform for behavioural segmentation of farmers. 1,500 to 2,000 farm owners from France and Germany, 5 personae.
1,500–2,000
Farmers surveyed
FR + DE
First European view
5
Behavioural personae
The 5 personae
5 profiles.
5 logics.
5 strategies.
5P segments European farmers by their actual behaviour — not their socio-demographic profile.
Persona 02
The Jaguar
Digital innovator
« Challenges and transforms. »
Persona 03
The Cat
Pragmatic calculator
« Secures and optimises. »
Persona 04
The Bee
Sustainable collective
« Does better, every day. »
Persona 05
The Tortoise
Guardian of tradition
« Preserves and sustains. »
Why 5P
A new category
of agricultural research
5P does not replace traditional studies. 5P creates a new category: a deep behavioural reading of the European agricultural market, refreshed every year.
Behavioural insight
Understand decision and purchase logic — not just socio-demographic profiles.
Targeting support
Identify high-value segments and prioritise sales effort.
Innovation support
Prioritise innovations by persona and detect emerging expectations.
Marketing support
Personalise messages and channels per persona to maximise ROI.
Sales support
Adapt your pitch to each prospect's behavioural profile.
European view
Compare France vs Germany: two markets, two behavioural logics.
Three formats
Choose your
5P format
Executive summary
20-page PDF
The essentials to align teams: the 5 personae, key insights, FR+DE overview.
- Strategic summary
- 5 persona profiles
- FR / DE comparison
Full report
Advanced version
The 20-page PDF enriched: detailed scores, segmented data, cross analyses by sector.
- Everything in the 20-page PDF
- Multi-axis segmentations
- Operational insights
Interactive platform
Full BI
Access to the Nexio dashboard: free exploration, filters, exports, yearly update.
- Everything in Advanced version
- Interactive BI dashboard
- Unlimited exports
- Annual update
Launch offer
Book at the
launch price
Until 30 June 2026, preferential terms on the 3 versions of 5P with a multi-study bundle available.
A question about 5P?
Tell us what you need — we'll come back with a custom quote within 24 h.
Contact us